About Us

MISSION: To create a “circle of giving” that will benefit everyone involved in sports!

Our Story

Today 70% of kids who start playing sports in the United States will quit by the age of thirteen. Why? Because they are no longer having fun playing sports due to overbearing coaches, misguided parents and youth sports leagues whose schedules are playing a major role in the rising injury rates. Throughout our own experience participating in professional sports, playing pickup games, and seeing our kids compete with their teams, we’ve identified with the athlete, the parent, the coach, and the enthusiast. Through each lens, we felt that there was something missing, a place where everyone could congregate and share their expertise and their concerns, ask for advice and feel supported by a network of like-minded individuals.

And so, The Athletes Village was created.

The Athletes Village is a trusted resource of sports-related questions and answers created, edited and organized by people who are passionate about sports. Currently, there are decades of competition-proven knowledge related to parenting athletes, coaching, training and competing that are only being provided to professional athletes. The Athletes Village levels the playing field. We accomplish this by providing direct access to the knowledge and experiences of Elite Athletes, their Parents, Sports Psychologists, Nutritionists, Doctors, Trainers, etc. to anyone seeking to enhance their sports experience and avoid the common mistakes that ruin youth sports for thousands of kids each day.

Meet our team

We are passionate about building a unique marketplace dedicated to providing its members with the best answers to their training and competition questions, as well as, exclusive products and services offered by the top athletes and minds in sports.

Mark Henderson

Co-Founder, CEO


Mark is a 1996 Olympic gold medalist in swimming and a former World, American, Olympic and U.S.Open record holder. He was on the United States Olympic Committee’s Athlete Advisory Council (AAC) from 2000-2008 and Chair of the AAC from 2004-2008. Mark has been a board member of both USA Swimming and the United States Olympic Committee’s Board of Directors. He has also participated in numerous charity events including his involvement as an Olympic Aid Representative to Zimbabwe from 2000-2008. In 2003, Mark co-founded a learn-to-swim program for inner-city kids in SF called S.W.I.M (Swim with Inspiration & Motivation). As a father, coach and husband Mark shares the frustration of finding trustworthy and applicable information to help him enhance his kid’s sports experience. He’s seen, first hand, the benefits participating in sports has had on his life and wants to make sure others have the same opportunities nondependent of their gender, location or socioeconomic status.

Adam McAboy

Co-Founder, President


Adam is a bay area businessman whose deep respect for people and the natural world is at the core of every project he undertakes.  He logged thousands of miles running through the hills of the Bay Area becoming one of the top high school runners in the country.  Eventually, he developed into an all-American in Track and Cross Country at U.C. Berkeley, where he graduated in 1991.  Over the years, Adam has privately coached and mentored many young athletes.  He also spent several years coaching the Novato high school mountain bike team.   He finds great joy in watching young people develop not only into more fulfilled, healthier athletes, but also into stronger, more complete and balanced individuals.  Adam’s drive and enthusiasm for the task at hand will help The Athletes Village achieve its goal of inspiring and educating young people to obtain their potential in sports and life.

Bryan Jones

Co-Founder, COO


Bryan is a former World and American record holder in swimming at the University of Texas. Bryan previously was the CEO and co-founder of b.well Health, a consumer-focused personal health management platform.  Prior to that, he was the SVP of Product and Solutions at Videology Group following Videology’s acquisition of Collider Media.  As co-founder and CEO of Collider Media, Bryan led the world’s first publisher-centric, data management platform for mobile and digital advertising, and patented technology linking offline data to mobile devices for purposes of delivering optimized content. Prior to founding Collider, Bryan was the founder and CEO for Moximity, one of the pioneering location-based social networking companies.  Bryan began his career as a mergers-and-acquisitions and corporate finance attorney with DLA.

Glenn Goldenberg

Co-Founder, CTO


Glenn has over 20 years of experience in software engineering. He has 4 patents and has been a part of 3 companies that have been acquired (Collider Media, Initiate Systems and Journee Software). Glenn ran track in college at Cornell University where he got his bachelor of science in mechanical engineering. He still competes in road races and has a huge passion for sports.

Madeline Strandemo

VP of Digital Media


Madeline is a professional track and field athlete who’s currently training for the 2020 Olympic Trials in steeplechase. Madeline is immersed in the health, wellness, and fitness industry. Skilled in digital marketing, social media, and teamwork. She is a highly motivated individual with start-up and agency experience. Madeline got her BS in Business and BA in Marketing from University of Minnesota where she was the Team Captain of the Women’s Cross Country/Track & Field team. She speaks fluent Mandarin Chinese after attending an intensive 8-week summer language program at both Beijing Institute of Education and National Taiwan University.

Fletcher Vynne

VP of Content


Fletcher just retired from flying F/A-18s in the Navy. During his stint in the Navy, he learned how to make decisions and lead teams in stressful and dynamic environments. He is a team-oriented leader focused on delivering practical solutions that provide measurable results.  His experiences in the Navy and as a college baseball player has fueled his passion to work as part of a high-performing team to accomplish goals that others view as impossible. Fletcher got his BA in Political Science and Government from UC San Diego, his BA in Political Science from the Univ. of British Columbia and his Masters in Sports Administration and Leadership from Seattle University. 

Rebecca Mehra

Growth Hacker


Rebecca is a professional track athlete running for Oiselle. She is currently training for the 2020 Olympic Trials. Rebecca has a keen interest in public policy and has already made a name for herself through her work with Stanford Athletics both in the leadership and development areas. She has interned at Andreessen Horowitz, the U.S. State Department and the Center for International Security and Cooperation. She graduated from Stanford University with a BA in International Relations and a Masters in Communication and Media Studies.

Max McKone

Content Strategist


Max McKone is an Enterprise Account Executive for FOSSA.  He formerly worked at Darktrace as an Account Executive and Sales Manager. As Team President and Captain of the Cal Men’s Lacrosse team, Max was awarded MCLA All-American honors as well as WCLL Offensive Player of the Year in 2016.  In addition, McKone was a practice player on the NCAA Cal Women’s Basketball team, a role he has had for four years.  In addition to The Athletes Village, McKone has professional experience working for Cal Athletics, All West Lacrosse, and, most recently, GoPro, Inc.  Max had the unique entrepreneurship experience of studying abroad for a summer in Nice, France at the European Innovation Academy, an intensive startup accelerator with 500 students from 70 countries.  McKone is passionate about using business to enact positive change in the world, and he is enthusiastic about The Athletes Village and its potential to provide better sports experiences to everyone.

Advisory Board

Laura Hazlett

Finances & Connections


Chief Financial Officer of the Pac-12 Conference

Competitor, Show Jumping

Board of Directors: Positive Coaching Alliance

Stanford Exec Program Grad

Kamal Shah

Technology Build-out


CEO and Founder of FotoNotes, Inc.

President and Founder: Invu Technology

Chief Architect: Wakesoft

Chief Architect: SmashCast

Matthew Davie

Company Strategist


Matthew comes to The Athletes Village Advisory Board with tons of company leadership and management experience. He was the CEO of Whole Travel, GM of Global Digital for The Walt Disney Co., the GM of Global Digital for Playdom, President of Mobile for Sega, Chair of Breaktime Studios (Sega of America) and currently the Managing Director of Kiva as well as the Managing Partner of Taviti. Matt graduated with BS in Civil & Environmental Engineering from Univ. of Cal, Davis, a MS in Environmental Engineering from Stanford and a Ph.D. in Environmental Engineering from Stanford.

Helena Maus



CEO of North America at Bite

Partner at The OutCast Agency

Chief of Staff at Yahoo!

Messaging & positioning and strategic communications expert

Christine Brennan

Go-to-market strategy


Award-winning national sports columnist for USA today

Commentator for ABC, CNN, NPR

2-time top 10 AP columnist and best-selling author

Covered the last 16 Olympic games.

Bud Torcom

Digital Marketing Wizard


Bud Torcom is the CEO and co-founder of Mazama Media, a digital marketing agency that offers high-quality social and digital media solutions for businesses. For Bud, managing social and digital media accounts for clients is rewarding because it’s all about meeting people, initiating relationships, being helpful, and creating connections in which everyone wins. Mazama Media clients get an online presence that is over-the-top successful in our new digital world. Bud is also part of Facebook’s Managed Partner Program and Facebook’s Small Business Council Member. Bud graduated with a BS in Geology/Earth Science from Oregon State University. He is avid skier and hiker. He’s also a licensed VFR Fixed Wing Pilot.

Shawn Milne

Monetization Expert


Co-Founder, Managing Partner at BayPeak Partners

Managing Director/Research: Janney Capital Markets

Research Analyst: Oppenheimer & Co

Eric Tracy

B2C Expert & Retail Guru


13 years experience covering athletic apparel/footwear industry, brands and retailers (Nike, UA, Dick’s)

3-time Olympic development player – soccer

Expert Speaker on CNBC, Fox Business, Bloomberg

Research used by Forbes, Wall Street Journal and The Economist

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