About Us

The Athletes Village Mission is to inspire and motivate all athletes, parents and coaches to reach their potential and have more fun in sports no matter their age, disability, location or financial status

Our Story

Today 70% of kids who start playing sports in the United States will quit by the age of thirteen. Why? Because they are no longer having fun playing sports due to overbearing coaches, misguided parents and youth sports leagues whose schedules are playing a major role in the rising injury rates. Throughout our own experience participating in professional sports, playing pickup games, and seeing our kids compete with their teams, we’ve identified with the athlete, the parent, the coach, and the enthusiast. Through each lens, we felt that there was something missing, a place where everyone could congregate and share their expertise and their concerns, ask for advice and feel supported by a network of like-minded individuals.

And so, The Athletes Village was created.

The Athletes Village is a trusted resource of sports-related questions and answers created, edited and organized by people who are passionate about sports. Currently, there are decades of competition-proven knowledge related to parenting athletes, coaching, training and competing that are only being provided to professional athletes. The Athletes Village levels the playing field. We accomplish this by providing direct access to the knowledge and experiences of Elite Athletes, their Parents, Sports Psychologists, Nutritionists, Doctors, Trainers, etc. to anyone seeking to enhance their sports experience and avoid the common mistakes that ruin youth sports for thousands of kids each day.

Meet our team

We’re a passionate team dedicated to sharing the lifelong athletic perspective, fostering discussion and connections that help transform people’s lives.

Mark Henderson

Co-Founder & CEO


Mark is a 1996 Olympic gold medalist in swimming and a former World, American, Olympic and U.S.Open record holder. He was on the United States Olympic Committee’s Athlete Advisory Council (AAC) from 2000-2008 and Chair of the AAC from 2004-2008. Mark has been a board member of both USA Swimming and the United States Olympic Committee’s Board of Directors. He has also participated in numerous charity events including his involvement as an Olympic Aid Representative to Zimbabwe from 2000-2008. In 2003, Mark co-founded a learn-to-swim program for inner-city kids in SF called S.W.I.M (Swim with Inspiration & Motivation). As a father, coach and husband Mark shares the frustration of finding trustworthy and applicable information to help him enhance his kid’s sports experience. He’s seen, first hand, the benefits participating in sports has had on his life and wants to make sure others have the same opportunities nondependent of their gender, location or socioeconomic status.

Adam McAboy

Co-Founder & President


Adam is a bay area businessman whose deep respect for people and the natural world is at the core of every project he undertakes.  He logged thousands of miles running through the hills of the Bay Area becoming one of the top high school runners in the country.  Eventually, he developed into an all-American in Track and Cross Country at U.C. Berkeley, where he graduated in 1991.  Over the years, Adam has privately coached and mentored many young athletes.  He also spent several years coaching the Novato high school mountain bike team.   He finds great joy in watching young people develop not only into more fulfilled, healthier athletes, but also into stronger, more complete and balanced individuals.  Adam’s drive and enthusiasm for the task at hand will help The Athletes Village achieve its goal of inspiring and educating young people to obtain their potential in sports and life.

Bryan Jones



Bryan is a former World and American record holder in swimming at the University of Texas. Bryan previously was the CEO and co-founder of b.well Health, a consumer-focused personal health management platform.  Prior to that, he was the SVP of Product and Solutions at Videology Group following Videology’s acquisition of Collider Media.  As co-founder and CEO of Collider Media, Bryan led the world’s first publisher-centric, data management platform for mobile and digital advertising, and patented technology linking offline data to mobile devices for purposes of delivering optimized content. Prior to founding Collider, Bryan was the founder and CEO for Moximity, one of the pioneering location-based social networking companies.  Bryan began his career as a mergers-and-acquisitions and corporate finance attorney with DLA.

Advisory Board

Laura Hazlett

Finances & Connections


Chief Financial Officer of the Pac-12 Conference

Competitor, Show Jumping

Board of Directors: Positive Coaching Alliance

Stanford Exec Program Grad

Kamal Shah

Technology Build-out


CEO and Founder of FotoNotes, Inc.

President and Founder: Invu Technology

Chief Architect: Wakesoft

Chief Architect: SmashCast

Shawn Milne

Monetization Expert


Co-Founder, Managing Partner at BayPeak Partners

Managing Director/Research: Janney Capital Markets

Research Analyst: Oppenheimer & Co

Helena Maus



CEO of North America at Bite

Partner at The OutCast Agency

Chief of Staff at Yahoo!

Messaging & positioning and strategic communications expert

Christine Brennan

Go-to-market strategy


Award-winning national sports columnist for USA today

Commentator for ABC, CNN, NPR

2-time top 10 AP columnist and best-selling author

Covered the last 16 Olympic games.

Jim Weber

Content Creation & Audience Development


Digital sports media executive with 10+ years of experience & expertise in content creation + audience development

Founded college sports website LostLettermen.com and grew website audience to 1 million page views per day

Sold Lost Lettermen for to famous tech entrepreneur Gary Vaynerchuk

Former researcher and writer at ESPN, CBS Sports and NBC Sports

Brian Reid

Internet security/Tech build


Dir. Of Operations at Internet Systems Consortium

Co-designer of the first Firewall, “Gatekeeper”

Google: First Director of Operations

Helped develop one of the first web search engines: Alta Vista

Eric Tracy

B2C Expert & Retail Guru


13 years experience covering athletic apparel/footwear industry, brands and retailers (Nike, UA, Dick’s)

3-time Olympic development player – soccer

Expert Speaker on CNBC, Fox Business, Bloomberg

Research used by Forbes, Wall Street Journal and The Economist

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